"Essentials of E-Business" is the Focus of a New Certificate Program Created by Colorado State’s College of Business

Rapid advances in technology have transformed the way modern business is conducted and created a demand for an increasingly creative, flexible and savvy workforce. Responding to this demand, the College of Business at Colorado State University has designed a new executive-style program geared for the working professional or advanced business student. The "Essentials of E-Business: Foundations and Best Practices" program will begin Oct. 20 and run for six consecutive Fridays through Dec 1 (which skips Thanksgiving Week).

Conducted in the electronic conference center in Rockwell Hall, the seminars will offer a comprehensive overview of the skills required to successfully launch an e-business or to successfully integrate e-business components into a traditional business. An interdisciplinary team of faculty in the College of Business will join guests from the private sector to conduct the weekly sessions.

"We looked around and didn’t find any accessible program designed for the working professional that addressed these needs," said Dan Costello, dean of the College of Business. "In today’s rapidly evolving information economy, managing change is a crucial part of doing business. Success depends on being able to incorporate innovative thinking and new methods for working with new markets and products."

In addition to creating a complete on-site course that covers the topic, "Essentials of E-Business" will also be offered as a distance program delivered through online instruction and videotapes, Costello added.

"Electronic business technologies have profoundly affected the way we think about markets, products, payments and financial transactions, intellectual property, copyright law, public policy and tax policy," said John Hoxmeier, assistant professor in computer information systems. "This program will cover a lot of that important information."

The seminars include such aspects as operations; marketing and consumer behavior; finance and business plans; investment valuation; strategy; and intellectual, legal and ethical issues. On site enrollment is very limited. For more information or to register for the course, contact the College of Business at (970) 491-6471 or visit the Web site at www.biz.colostate.edu