Colorado State University’s College of Business has designed a program that will provide working professionals and advanced business students with the skills required to successfully launch an e-business or integrate e-business components into a traditional business.
The program, "Essentials of E-Business: Foundations and Best Practices," will begin Feb. 9, 2001, and run for six consecutive Fridays through March 23, 2001. Seminars will be conducted in the electronic conference center in Rockwell Hall on campus and also will be offered via distance education. An interdisciplinary team of faculty in the College of Business will join guests from the private sector to conduct the weekly sessions.
"We looked around and didn’t find any accessible program designed for the working professional that addressed these needs," said Dan Costello, dean of the College of Business. "In today’s rapidly evolving information economy, managing change is a crucial part of doing business. Success depends on being able to incorporate innovative thinking and new methods for working with new markets and products."
In addition to creating a complete on-site course, the e-business program also will be offered as a distance program delivered through online instruction and videotapes, Costello added.
"Electronic business technologies have profoundly affected the way we think about markets, products, payments and financial transactions, intellectual property, copyright law, public policy and tax policy," said John Hoxmeier, assistant professor in computer information systems. "This program will cover a lot of that important information."
The seminars include such aspects as operations; marketing and consumer behavior; finance and business plans; investment valuation; strategy; and intellectual, legal and ethical issues.
On-site enrollment is limited. For more information or to register for the course, contact the College of Business at (970) 491-1023 or visit the Web at www.biz.colostate.edu.