Colorado State University teamed up with Gart Sports, the Collegiate Licensing Company and the University of Colorado to kick off the 2003 college football season with a contest called "What Color Do You Wear?" giving customers the chance to win a game-day package.
The game-day package included two tickets to the first game of the 2003 college football season between in-state rivals Colorado State vs. Colorado in the Rocky Mountain Showdown on Aug. 30 at Invesco Field, a one-night stay at the Marriott Denver City Center and a $75 gift certificate to Rock Bottom Restaurant & Brewery in downtown Denver.
Chris Hartzell of Fort Collins, an avid Colorado State fan, won the game-day package.
Thirteen Gart Sports locations in the Fort Collins, Boulder and Denver areas promoted the contest. Each location also took part in a window display contest supporting the rivalry game. The Foothills Fashion Mall location in Fort Collins won the contest and for their efforts received two tickets to the game.
Overall for the region, Gart Sports product sales for Colorado State and University of Colorado products were up from last year at this time. Gart Sports carries the latest in all Colorado State and University of Colorado apparel.