Colorado State University’s creative usage of technology to reach out to prospective students has earned the Department of University Relations a national award.
The 2004 Awards for Publications Excellence were given to Leslie Hilbert, Joe Rymski and Chris Weller in the category of Individual Web Pages and Sections for their entry of customized Web pages for prospective students.
The award-winning project focused on a Web component of an electronic marketing campaign targeting admitted undergraduate students. The campaign utilized customizable e-mails that directed prospective students to individualized Web pages tailored to their academic interests and residency. The pages were contained in a comprehensive, dynamically driven site developed to serve the general prospective student population.
Colorado State was honored with such organizations and corporations as Epson America, Inc., National Education Association, New York Life Investment, Sandia National Laboratories and the U.S. Postal Service.
In its sixteenth year, APEX awards are given based on excellence in graphic design, editorial content and the ability to achieve overall communications excellence. The awards are given to professional communicators by the national professional public relations and marketing group, Communications Concepts.
"Our Web team is a real strength of our unit and their ability to create fresh, compelling and information-rich Web pages really helps us tell our story effectively," said Tom Milligan, assistant vice president of university relations at Colorado State University.
Colorado State’s Department of University Relations also was honored with 2004 APEX awards in the categories of Public Relations and Information Campaigns for the university’s BSE response campaign; Magazines and Journals for Alumni Magazine; Feature Series Writing for Diversity at Colorado State; Most Improved Newsletter for Comment; and, Calendars, Posters and Certificates for Colorado State Cooperative Extension 2004 Gardener’s Calendar.