Connie Pechmann, Professor of Marketing in the Graduate School of Management at the University of California, Irvine will discuss "TV Shows that Model Adolescent Drug Use or Abuse: Effects on Normative Beliefs and Drug Use Intentions," for the Colorado State University Marketing Department’s Partners in Excellence Program.
Pechmann conducts controlled experiments to study the effects of advertising on vulnerable consumer groups such as adolescents. Since 1991, Pechmann has received four grants amounting to more than $1 million from the California Tobacco-Related Disease Research Program to study the influence of pro- and anti-smoking media messages on adolescents, including smoking scenes in movies and the showing of antismoking advertisements before movies. Pechmann is currently studying the effectiveness of antidrug messages in television shows targeted at adolescents.
November 12 – 9:30-11 a.m.
Room 119 Rockwell Hall on the Colorado State University campus
Pechmann has been a consultant to the U.S. Office of National Drug Control Policy’s youth antidrug media campaign called "My Anti-Drug." She also has assisted with the Massachusetts, Canada and California antismoking advertising campaigns, and has testified at California State Senate hearings on tobacco control issues.
Jennifer Dimas (970) 491-1543 or Nori Comello (970) 491-3249