The executive vice president and worldwide publisher for Newsweek magazine has been recognized by Colorado State University’s College of Business as its 2005 Honor Alumnus. Gregory Osberg will receive the award at the annual Distinguished Alumni Awards dinner on April 29.
Osberg, who earned a degree in business administration with a concentration in marketing from Colorado State in 1979, is responsible for advertising sales, marketing, corporate communications and brand development for Newsweek’s four worldwide editions. He also manages the online business operations of Newsweek.com on MSNBC. Under Osberg’s leadership, Newsweek made Advertising Age’s annual list of top 10 magazines in 2002, receiving praise for its ad page gains and editorial excellence. He has also helped accelerate the development of integrated content and marketing programs with Newsweek’s strategic media partners including NBC, MSNBC, CNBC, A&E, the History Channel, The Discovery Channel and MSN.
"Greg has accomplished some exemplary achievements and has become a significant individual in the magazine publishing industry," said Ajay Menon, dean of the College of Business at Colorado State. "There are few other people who have accomplished all that he has since graduating from Colorado State University. One of his most significant contributions has been his work with inner-city schools and his support of underprivileged students. Greg truly represents those qualities and notable achievements we strive to recognize in our graduates."
Osberg previously worked for Newsweek from 1990 to 1997 as vice president/associate publisher. He left that position to become president of sales and marketing for CNET, directing product development, advertising sales, business development and marketing for CNET: The Computer Network and CNET’s online service, Snap! Online.
In 1999, Osberg left CNET to become president of Kaplan Professional, and shortly after, he was named the founding president of BrassRing.com, an Internet recruitment services company owned by Kaplan Inc., a subsidiary of The Washington Post Company, The Tribune Co., Gannett and Accel Partners.
Osberg also had previous publishing experience at U.S. News & World Report, where he served as vice president of advertising sales for eight years. He has served on the board of directors of the Internet Advertising Bureau and on the marketing committee of the Magazine Publishers of America.
While Osberg has been busy with his career, he has been a strong supporter of the College of Business at Colorado State. He has been a member of the Global Leadership Council since 2003, advising the College of Business as it continues striving toward excellence.