College of Business Marketing Professors Win Major Awards for Contributions to Their Field

Two marketing professors in Colorado State University’s College of Business have won prestigious awards for research papers that have made significant contributions to the marketing field. The awardees are Ajay Menon, dean of the college, and Associate Professor Joe Cannon.

Menon and his co-authors received the 2005 S. Tamer Cavusgil Award for a paper published in the Sept. 2005 issue of the "Journal of International Marketing." The paper, titled "Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison," examines cultural differences in Germany and the United States that exist in buyer/seller relationships.

Menon’s co-authors on the paper were Christian Homburg, chairman of the Marketing Department at the University of Mannheim; Sabine Kuester, professor of International Marketing and Management at Vienna University of Economics and Business Administration; and Nikolas Beutin, managing director and partner at Professor Homburg & Partners.

The award is named in honor of Professor S. Tamer Cavusgil, University Distinguished Faculty at Michigan State University.

Menon has served as dean of the college since July 2002. He first entered the administrative ranks of the college as associate dean for Academic and Executive Programs in 1999. He received his doctoral degree in marketing from the University of North Texas in 1991.

Cannon and his co-author received the 2006 Louis W. Stern Award for a previously published article titled "Buyer-Seller Relationships in Business Markets" in the "Journal of Marketing Research."

The award was established by Louis W. and Rhona L. Stern through the American Marketing Association Foundation to recognize articles that have made significant contributions to marketing literature over the past three to eight years.

The award will be presented in February to Cannon and his co-author, Bill Perreault from the University of North Carolina at Chapel Hill, at the Winter American Marketing Association’s Marketing Educator’s Conference in St. Petersburg, Fla.

Prior to joining Colorado State, Cannon taught at Emory University for five years. He received his doctoral degree in marketing from the Kenan-Flagler Business School at the University of North Carolina.

According to a paper published in the 2003 American Marketing Association Educators’ Conference, the Colorado State University Marketing Department’s research impact was ranked 20th among marketing departments with five or more faculty in-between the University of Chicago, No. 19, and Indiana University, No. 21.

Among marketing departments without a doctoral program, Colorado State’s research impact ranked No. 3 behind Dartmouth and Southern Methodist University.