WHAT: Colorado State University design and merchandising students are presenting an exclusive clothing line they designed for Colorado State students during a fashion show during homecoming weekend. The clothing line will be available through a partnership with the CSU Bookstore in the Lory Student Center this month.
WHERE: Fashion show featuring the new line and other apparel items available at the bookstore will be at 6 p.m. Friday, Oct. 5, at the Lory Student Center west lawn.
DETAILS: Four Colorado State merchandising students who worked on the project are also Fashion Group Intentional members. The students are Macaley Edwards, senior; Amanda Martinez, junior; Patricia Szafranski, senior; and Lauren Yoder, junior. The students conducted a focus group about how students viewed the current apparel selection in the bookstore then applied that information to an online survey about student preferences and habits when purchasing and wearing collegiate apparel. Finally, they created graphics and chose garment styles that they believed will attract students and offer them something new. The final graphics were created by Kyle Schmidt, a business marketing student.
In addition to developing the Colorado State clothing line, the students will work with the bookstore for optimal visual merchandising and window displays featuring the new line. The clothing will be available in the bookstore starting Oct. 8. Special orders can be placed after the fashion show.
The line, inspired by school pride, used Colorado State graphics, logos and colors as a springboard to create apparel unique to what was already being offered in the bookstore. The bright colors and vintage silhouettes cut by the line include T-shirts, sports pants, sweatshirts and accessories. The simple but trendy cuts are all made in the United States by American Apparel, and the group’s unique graphics are applied by Burt’s Shirts, a local printer in Old Town.
The Colorado State University Bookstore is offering a portion of the profits toward scholarships for students in the Department of Design and Merchandising.
The project marks the first time that a group of students have collaborated with the CSU Bookstore to design and merchandise products. The success of the project will determine the probability of future collaborations.