Colorado State University’s College of Business has launched a new professional and executive development endeavor that offers coaching, training and development opportunities to individuals and organizations.
The Professional and Executive Development Program is part of the newly created Center for Professional Development and Business Research in the College of Business. The program is designed to offer individuals credit or not-for-credit courses. The courses are available as open enrollment classes or as in-house, customized programs that meet specialized organizational needs.
Beginning April 30, the center will offer an introductory series of four workshops designed to provide information and guidance to organizations seeking to improve marketing efforts in a recovering economy. To earn a Certificate in Innovative Marketing, individuals must register for at least three workshops.
Each three-hour workshop begins at 9 a.m. and takes place at the College of Business in Rockwell Hall-West on the CSU campus in Fort Collins. Each course covers a topic in marketing with a concise examination of “how-to” applications of concepts and best practices. For course descriptions, visit http://www.csubz.us/innmar.
– April 30 – “An Affordable Approach to Market Research” with David Gilliland, associate professor of marketing at CSU;
– May 7 – “Integrated Marketing Communications” with Kathleen Kelly, professor of marketing at CSU;
– May 12 – “Essentials of Marketing Strategy” with Doug Hoffman, professor of marketing at CSU;
– May 21 –“From Manager to Catalyst: Encouraging and Developing Creativity and Innovation” with Joe Cannon, associate professor of marketing at CSU.
To register for the workshops, visit http://www.csubz.us/innmar, call (970) 491-6265 or e-mail email@example.com.
Along with the Certificate in Innovative Marketing, more than 70 open enrollment short courses are available as well as certificate programs in leadership, entrepreneurship and core business competencies. Facilitators for the Professional and Executive Development Programs include academic faculty, professional managers, entrepreneurs and consultants who have expertise in organizational management and in conducting practical workshops for middle and top levels of management.
“As one of the premier Colleges of Business in the western United States, we are committed to providing professional education that will enhance personal and career development,” said James Francis, professor and director of the Center for Professional Development and Business Research at CSU’s College of Business. “Colorado State’s Center for Professional Development and Business Research is well positioned to efficiently and economically meet organizations’ training and professional development needs.”
For more information about the program, visit http://www.biz.colostate.edu/PDBR/pages/default.aspx or contact the Center for Professional Development and Business Research at (970) 491-6265 or firstname.lastname@example.org.