Media Advisory – Urban Meyer and Frank Abagnale Jr. Headline Colorado State University College of Business 2011 Business Day April 13

Urban Meyer, former head coach of the University of Florida football team and two-time winner of the Bowl Championship Series, will be one of two capstone speakers at Business Day at Colorado State University at 2 p.m. April 13 in the Lory Student Center Theater on campus. Meyer will speak about mentoring and the role it has played in his success.

Frank Abagnale Jr., the inspiration for the popular “Catch Me If You Can” movie, book and recent Broadway play, also will be a capstone speaker at Business Day. He will speak at noon April 13 in the Lory Student Center Theater. Abagnale will speak about his journey from con man to ethical motivator.


Other Business Day speakers include:

Libby Cook, co-founder of Wild Oats Markets and Sunflower Markets as well as the founder of the Philanthropiece Foundation. Cook will speak about “Building Community Through Business” at 10 a.m. the Lory Student Center Grey Rock Room.

Eric Bechtel, founder of Rule 1.02 Marketing, LLC, is one of the nation’s premier marketing experts whose diverse clients include 24-Hour Fitness,, American Family Insurance, Burger King and many more. Bechtel will discuss “Athlete Marketing – Why the Rewards Far Outweigh the Risks” at 11 a.m. in the Lory Student Center Grey Rock Room.

Sonny Lubick, former head coach for the Colorado State Rams football team from 1993-2007 who led the team to six conference titles and nine bowl appearances. He was named National Coach of the Year by Sports Illustrated in 1994. Lubick will speak with Meyer at 2 p.m. April 13 in the Lory Student Center Theater. Lubick currently serves as director of community leadership outreach for the College of Business at Colorado State.

Business Day was developed at CSU’s College of Business in 1979 as a way to offer the community valuable insights and access to some of the nation’s leading business minds. The first speaker who helped kick off the tradition was Ronald Reagan, who then was the former governor of California. Malcolm Forbes followed the next year.

The event is sponsored by the College of Business Dean’s Student Leadership Council in conjunction with The Daniels Fund Ethics Initiative and Associated Students of Colorado State University.

For a complete listing of the schedule, visit

Jennifer Dimas at (970) 491-1543 or