Colorado State University College of Business Professor Recognized with Lifetime Contribution Award for Marketing Strategy Research

Stanley Slater, the Charles and Gwen Lillis Professor of Business Administration in Colorado State University’s College of Business, has been named the 2011 recipient of the Mahajan Award for Lifetime Contribution to Marketing Strategy Research.

The prestigious award, presented annually since 2000 by the American Marketing Association Foundation, recognizes marketing educators across the world for their outstanding contributions to marketing strategy research.

The goal of the Mahajan Award is to inspire additional research in marketing strategies at the same time as it recognizes the accomplishments of educators in marketing strategy literature. Slater is already recognized among his colleagues as one of the nation’s top researchers, his research having been cited more often than 99.5 percent of publishing authors in business and in economics worldwide.

“We were delighted, yet not at all surprised, to learn that Stan is receiving this recognition,” said Ken Manning, chair of the College of Business Marketing Department. “Given his long and prestigious record of contribution to the academy, an award that specifically cites his ‘lifetime contributions’ is most fitting.”

The Mahajan Award is named for Marketing Professor Vijay Mahajan who is currently the John P. Harbin Chair in Business at the University of Texas at Austin. The award was endowed by Mahajan’s friends, colleagues and former students as a way to honor his lifetime of contributions to marketing strategy.

Slater was selected as the 2011 winner by the officers of the American Marketing Association Marketing Strategy Special Interest Group (SIG). He will be honored at the AMA Marketing Educator’s Summer Conference in August at San Francisco.

About Stanley Slater

Slater is the Charles and Gwen Lillis Professor of Business Administration at Colorado State University. From 1996-2002 he was a professor and the director of the Business Administration Program at the University of Washington’s Bothell Campus. Slater’s major research interests are in the role of a market orientation in organizational success and marketing’s role in business strategy implementation. He has published more than 60 articles on these and other topics in various academic journals. Prior to entering academe, Slater held professional and managerial positions with IBM and with the Adolph Coors Company. He has consulted with units of Hewlett-Packard, Johns-Manville, Monsanto, United Technologies, Cigna Insurance, Qwest, Philips Electronics, and Weyerhaeuser, among others. Slater earned his doctorate degree in business administration, strategic management and marketing from the University of Washington, and master’s and bachelor’s degrees both from the University of Alabama.