Colorado 4-H Foundation Hosts Interactive Cowboy Ethics Booth at National Western Stock Show

The Colorado 4-H Foundation invites the public to learn about Cowboy Ethics, or The Code of the West, and participate in some fun activities at this year’s National Western Stock Show. The foundation is hosting and interactive booth in the educational section of the trade show on the third floor of the Hall of Education showcasing the 10 principles of Cowboy Ethics and how those principles are being implemented in 4-H.

“The intent of spreading the code to our community members is to inspire productive and better citizens through character building,” says Gary Small, executive director of the Colorado 4-H Foundation. “What Ann Moore has done at Cherry Creek High School with her classes and how inspired her students are is just amazing. We want to spread that, too.”

The 107th Annual National Western Stock Show takes place Jan. 12-27 at the National Western Complex in Denver, Colo. The trade show areas will be open 9 a.m.-7 p.m. on weekdays, 9a.m.-9 p.m. on weekends and 9 a.m.- 6 p.m. on the final day.

The principles of Cowboy Ethics were envisioned and created by James Owen, author of “Cowboy Ethics,” “Cowboy Values” and “The Try.” He based these 10 principles on the iconic Western cowboy and how he lived his life. They are the values that shape the character of the hard-working, honest cowboy.

The Colorado 4-H Foundation received a grant from the Daniels Fund to implement Cowboy Ethics through 4-H youth development programming. The mission of the Colorado 4-H Foundation is to provide positive youth development and education by raising and distributing funds in support of diverse Colorado 4-H programs.

Bill Daniels, a pioneer in cable television known for his generosity, established the Daniels Fund to provide grants to nonprofits and college scholarships to high school students in Colorado, New Mexico, Utah, and Wyoming. For more information, visit

Owen hopes to inspire others to be heroes in their own lives and live each day with honesty, loyalty and courage. He founded the Center For Cowboy Ethics and Leadership in 2006 and promotes these values through books, films, speaking engagements, workshops, youth initiatives and partnerships. For more information about Owen or the Center, visit

For more information about the Colorado 4-H Foundation or if you are interested in being involved with the Colorado Cowboy Ethics program, please call Gary Small, Foundation executive director, at (970) 491-1537 or visit