Colorado State University Brings Home Gold Pick Public Relations Award

Colorado State University’s Division of External Relations was honored with multiple awards at the Gold Pick Awards presentation in Denver May 9. The Colorado chapter of the Public Relations Society of America recognized the unit’s work promoting various campaigns, internal communications and social media efforts.

The statewide competition featured some of the largest public relations firms and campaigns in Colorado vying in specific categories. CSU’s team took home a Gold Pick Award, signifying the best work in the industry, for “InFact 2012-2013,” a publication that presents university facts and figures while showcasing the university’s brand through new design elements, photos, stories and quotes from CSU students, faculty and staff.

CSU also brought home three Silver Pick Awards:

  • “Morrill Land-Grant Colleges Act 150th Anniversary,” a campaign to commemorate the legacy of the Morrill Act signed by President Lincoln in 1862 that grants federal land to each state to subsidize colleges and ultimately educate people in agriculture, engineering and home economics.
  • “Introducing the Top Mascot: CAM the Ram,” a social media campaign rallying support and votes to send the student-nominated CAM the Ram to the final four in Capital One’s Mascot Challenge.
  • “Food for Thought,” a College of Agricultural Sciences magazine designed to raise the college’s profile with people engaged in Colorado agriculture as well as policy-makers and potential students.

Colorado State won more awards than any other university or college within the state.

“It is always flattering to be recognized by your peers, and for us to be the top-performing college or university is also gratifying,” said Tom Milligan, vice president for External Relations at Colorado State. “Most important, however, is the support this work provides for the people and programs of a great university."

Entries were judged this year by a senior-level panel of judges from the PRSA Hawaii chapter.