Colorado State University Ram Zone store set to open in Old Town Fort Collins

Old Town Fort Collins soon will burst with Green and Gold pride when the new Colorado State University Ram Zone store opens.

The store, located at 172 N. College Ave. in the space formerly occupied by Mountain Shop, will be the first of its kind run by CSU in Fort Collins. The CSU Bookstore and Department of Athletics are co-sponsoring the business, which will provide fans the opportunity to buy unique Rams gear and purchase tickets for upcoming sporting events in the same place.

“We’ve got a great location, and I think this will be a very nice representation of CSU Athletics, the on-campus bookstore and CSU as a whole,” said John Parry, director of the CSU Bookstore in the Lory Student Center. “We’re trying to get some additional visibility in Fort Collins, and this is a great opportunity to be part of Old Town.”

Parry said Ram Zone will offer a variety of CSU-themed shirts, hats, jackets and sweatshirts, along with sideline gear similar to that worn by Ram coaches. The store will also feature gifts and other items.

The campus bookstore offers the largest selection of CSU products anywhere. Parry said Ram Zone will carry different items, including apparel made by Under Armour, which became the official apparel provider for CSU Athletics on July 1.

“We have increased our already-substantial Under Armour line, so our selection will be unique,” Parry said. “The best thing is that we will attract a different group of customers. If you drive into town you’re probably not going to go to campus specifically to by your Ram gear. But if you’re walking in Old Town and you see Ram Zone, you’ll be able to stop in and buy some great gear.”

Parry added that the store will also provide jobs for a number of CSU students.

The store officially opens Aug. 2, with a grand opening celebration Aug. 2-4. Store hours will be 10 a.m. to 6 p.m. Monday through Thursday; 10 a.m. to 8 p.m., Friday and Saturday; and noon to 6 p.m. Sunday.