‘Why Hire Gen Y?’ Colorado State University Conference Explains How to Attract, Manage and Retain Millennials

They have social media smarts, great technology awareness and are self-expressive. So why are employers hesitant to hire this growing group of Millennials, also known as Generation Y or Generation Next? No matter what you call them, they represent a large pool of fresh candidates ready to take on the workplace with earbuds in place and smart phones ready to go.

On July 23-25, 2014, the Career Management Center at Colorado State University’s College of Business will host a conference on “Why Hire Gen Y?” to show how Millennials fit within a revolutionized workplace and how these future leaders will influence business.

Today’s dynamic business environments feature the blended talents of a multi-generational workforce, so it is important to respect and seek to understand each generation’s special characteristics and vantage points. The Millennial generation brings new values, tech-driven ideas and attitudes.

“At the Colorado State University College of Business, we are especially proud of Generation Y — the generation often referred to simply as ‘Millennials,’” said Susan Schell, director of the Career Management Center. “They are the 80 million young adults born between 1980 and 2001, and by 2020 they’ll account for an estimated 46 percent of the U.S. workforce. This generation asks questions, affects change, and uses technology to impact global environments. Gen Y talent is entering the workforce at rapid speed and bringing with them new priorities and fresh ways of thinking.”

The “Why Hire Gen Y?” conference will allow employers and HR professionals to explore the traits and values of the Millennial generation. Experts in the field of generational characteristics will dispel myths and share ideas about how to understand, attract, hire, and work with Gen Y talent.

Conference speakers will include Ajay Menon, Dean of the CSU College of Business; Michael Rogers, futurist for the New York Times; Karie Willyerd of SAP/Success Factors and author of 2020 Workplace; Amy Webb of Webb Media Group and author of Data, A Love Story; and David Burstein, author of Fast Future: How the Millennial Generation is Shaping our World.

Registration for the Why Hire Gen Y? conference is now open online at www.regonline.com/gen_y_conference2014.  For more information about the conference visit http://genyconference.org/.

About Colorado State University College of Business

Founded in 1870 as the Colorado Agricultural College, Colorado State University is now among the nation’s leading research universities. Located in Fort Collins, CSU currently enrolls about 22,565 undergraduate students, 3,900 graduate students and 540 Professional Veterinary Medicine students, and has more than 1,600 faculty members teaching  in eight colleges.

The College of Business is home to one of the largest undergraduate majors on Colorado State’s campus, with more than 3,800 students enrolled in six business concentrations. The College also offers five different MBA programs and a wide range of professional certificates through centers from the Beverage Business Institute to the Veterinary Management Institute. The Career Management Center helped 90 percent of College graduates obtain placements or job offers within 90 days of graduation in 2013. More information is available at www.biz.colostate.edu.