Stan Slater, a professor of marketing at Colorado State University who worked as an assistant brand manager at Coors in the early 1980s, said companies use “retro-marketing” to try to “capture the mystique that a brand or a product once had.”
linkStan Slater, a professor of marketing at Colorado State University who worked as an assistant brand manager at Coors in the early 1980s, said companies use “retro-marketing” to try to “capture the mystique that a brand or a product once had.”
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