Colorado Tries Hard To Convince Teens That Pot Is Bad For You

Outlet:

“What you have to be very careful about is that your message is credible and it’s believable,” Kelly says. “Don’t be a lab rat” is a far cry from scare campaigns like Refer Madness, the 1939 anti-marijuana film that has become a camp classic. “They’re not positioning the message as this is absolutely fact.”

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