Did you know? Consumer taste sets target for beef


With recent advances in cattle and beef prices, a common question among producers is, “Can we maintain beef demand?” One fact brings some comfort: as an industry, we are producing the highest quality beef in nearly 50 years. What you might not know is how important quality grade is to consumer satisfaction. Dr. Dale Woerner, Colorado State University meat scientist, noted at a recent industry seminar that flavor has replaced tenderness as the key driver of beef consumption.