John Matsushima is a slight man, maybe 5 feet tall in cowboy boots. But within the beef industry, few stand taller. That’s because Matsushima, a retired Colorado State University professor, researched and implemented many of the methods used by cattle feeders across the country. Through the Fed Beef Contest that he started at the National Western Stock Show four decades ago, he has done much to perfect the art of raising cattle to produce the most and best meat.

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