Ask Gina Mohr of Colorado State University. Two months ago, she brought home what she thought was “natural” ice cream from the supermarket, but her husband said it did not taste right. Turned out it was frozen dessert with artificial flavors that she views as unhealthy. Mohr said the current system still puts too much responsibility on consumers to decipher the health value of foods, especially when the removal of some ingredients may be cosmetic.

link