“It’s something of an ‘uncola’ way of positioning the brand,” said Stan Slater, a marketing professor at Colorado State University’s business school. “Making clear what you aren’t also makes clear what you are.”
link“It’s something of an ‘uncola’ way of positioning the brand,” said Stan Slater, a marketing professor at Colorado State University’s business school. “Making clear what you aren’t also makes clear what you are.”
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