Quality, Prices Drive Fair-Trade Wine Sales


Still, fair-trade products have been popular in Europe for several years, and are catching on with socially conscious consumers in the United States. For example, the consumption of fair-trade roasted coffee — the mainstay of the movement — grew 92 percent in the U.S. from 2002 to 2003, said Doug Murray, co-director of the Center for Fair and Alternative Trade Studies at Colorado State University.