Michael Humphrey, an adjust professor at Colorado State University and Forbes contributor, put it succinctly. “But maybe you thought you were Twitter’s customer. Or a partner. You’re not. You don’t pay, you don’t vote, you use. Like almost all social media sites, you are a user. And that distinction matters. NBC, for instance, is both a customer and a partner. The difference has been fairly clear the last day or so.”

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